KLF Writing Services

I recently joined Empire Avenue, a unique kind of social networking game where the players can buy and sell stock in each other.

Of course, no discussion about social media would be complete without adding my own profile. If you want to connect with me on Empire Avenue, just go to my Empire Avenue profile and leave me a "shout out". Make sure to mention "Kathy Foust Writing Services" in the shout out and I'll "invest" in your profile as thanks. Since I just started out here, I don't have a wealth of tips for using Empire Avenue, but I do have a few for you.

Invest in "new" people. Their stock is going to rise quickly, and with it your dividends. Several people have said not to invest in profiles that have less than 5 social media connection listed, but we all know it might take a day or two to set up a profile when you're just starting out somewhere.

Do Missions! Simply click on the "mission" tab at the top and see what there is to do. You can quickly earn "money" and make new social connections. Here's another tip: If you want to establish a presence on the Internet, try to do missions that relate to your current work. Google notices what you do.

Use the chat feature. The chats at the bottom of your window are a great way to start making real time connections with people. You can trade "likes" and swap promotions. If you're trying to get a blog endorsed, this is a great tool to use!

If you're wondering about the strange code at the top of this post, it's just a code that I have to keep there for 24 hours to verify my blog. I know it's hideous, but it's only temporary. Happy writing and I hope to see you on Empire Avenue!

I've heard rumors that Google is stepping up their game again. They've been trying to drill it home that they are looking for quality content, while writers have been trying to learn how Google defines quality content. How does Google know if you're an expert in your field? As far as I can tell, they know the same way your friends do.

Imagine if Google could look in your window. Would your life show them that you're an expert in your field? For instance, if you run a daycare, it's obvious that you're an expert in your field if you maintain an educational atmosphere and are on a constant search to step up your game. People come to you with questions about child rearing and preschool education. You fairly breathe daycare language. You are an expert in your field.

Well, Google IS looking in your window (figuratively at least). It seems that what they're looking for now is social media optimization (SMO). What you do in Facebook and Twitter have an impact on how Google views you. So, those who write daycare articles but only post in Twitter and FB about their late night drinking crusades, well let's just say that if they ever saw the first page rankings before, they won't be there for long.

I'm not a math person. I'm not one of those search engine marketing experts who can sit down and tell you exactly how many of which keywords you need to use to get consistent page views. I write for several companies and they all have their own formula. I'm a writer. That's what I do. I try to keep my name on things that are relevant to me in real life. I will naturally have some leverage with Google using SMO because of the way I live. But, I'm going to have to step up my game when it comes to getting the numbers right.

For that reason, I'm considering hiring a search engine marketing firm. Writing is my speciality and search engine marketing is their specialty. If I hire a firm like this, I can focus on the things I'm good at and they can help me let the rest of the world know that I am the expert in my field. When it comes to being an online success, you have to create an online presence. Word of mouth is still the best advertisement. But, times have changed. You don't call your neighbor for advice anymore. You ask your Facebook friends. Social media marketing is the window that Google looks through to judge your level of expertise.