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If you're an online freelance writer, you've more than likely had to write some articles that had to have SEO work into them. Sometimes the phrase seems almost impossible to incorporate into a normal sentence, but knowing how Google reads text can be a big help.

Google doesn't currently recognize punctuation or capitalization. Big deal, right? Actually, it is kind of a big deal when you consider how you can use this to your advantage. Let's take a look at a phrase that might be used when writing for SEO.

"south beach diet how"

Just try and fit that in one sentence and see if any native English readers will return to see what else you've written. But, since Google doesn't look at capitalization or punctuation this one is fairly easy to get into content that makes sense. Using that information you can write sentences like the ones below and actually look like you know something about the English language.

"You're going to live in South Beach? Diet how you want to but know that you're going to be scrutinized!"

"So, you want to try the South Beach diet. How do you know what to eat?"

As you can see, the keyword phrase exists in just the right order and the sentences actually make sense!

Being a work at home mom isn't for everyone. But, if you're going to do it, you're going to have to take a few steps to make sure that you do it well. Below are some work at home tips that work well for me.

Create an office space. You might think that working at home means you can sit with your laptop o your couch in front of the television. That might work for some, but for most of us, work has to be separated from the rest of life's events. Even if you don't have a separate room for your office, try to make an area in your house that is devoted just to your work.

Set a schedule. One of the great things about working at home is that you get to set your own schedule. You need to take that schedule seriously if you expect others to take it seriously. After all, if you don't respect your work time, why would anyone else?

Break your work down into manageable time slots. Recognize that part of working at home means you have to do it all. You'll be the accountant, the public relations and even the labor force. Don't forget to schedule time slots for all of these functions. Whether you do a bit every day or have specific days for each function, scheduling them in time chunks means that you can get into a routine, which leads to better performance and higher levels of organization.

I've heard rumors that Google is stepping up their game again. They've been trying to drill it home that they are looking for quality content, while writers have been trying to learn how Google defines quality content. How does Google know if you're an expert in your field? As far as I can tell, they know the same way your friends do.

Imagine if Google could look in your window. Would your life show them that you're an expert in your field? For instance, if you run a daycare, it's obvious that you're an expert in your field if you maintain an educational atmosphere and are on a constant search to step up your game. People come to you with questions about child rearing and preschool education. You fairly breathe daycare language. You are an expert in your field.

Well, Google IS looking in your window (figuratively at least). It seems that what they're looking for now is social media optimization (SMO). What you do in Facebook and Twitter have an impact on how Google views you. So, those who write daycare articles but only post in Twitter and FB about their late night drinking crusades, well let's just say that if they ever saw the first page rankings before, they won't be there for long.

I'm not a math person. I'm not one of those search engine marketing experts who can sit down and tell you exactly how many of which keywords you need to use to get consistent page views. I write for several companies and they all have their own formula. I'm a writer. That's what I do. I try to keep my name on things that are relevant to me in real life. I will naturally have some leverage with Google using SMO because of the way I live. But, I'm going to have to step up my game when it comes to getting the numbers right.

For that reason, I'm considering hiring a search engine marketing firm. Writing is my speciality and search engine marketing is their specialty. If I hire a firm like this, I can focus on the things I'm good at and they can help me let the rest of the world know that I am the expert in my field. When it comes to being an online success, you have to create an online presence. Word of mouth is still the best advertisement. But, times have changed. You don't call your neighbor for advice anymore. You ask your Facebook friends. Social media marketing is the window that Google looks through to judge your level of expertise.